How to Research a New Competitor in SaaS (Software as a Service)
Conduct thorough research on a new or emerging competitor entering your market. Learn industry-specific best practices for saas (software as a service) companies.
Why This Matters for SaaS
Cloud-based software companies competing on features, pricing, and customer experience.
Competitive Dynamics
Salesforce vs HubSpot, Notion vs Coda, Slack vs Teams
Industry Challenges
Rapid feature development making competitive landscape hard to track, Pricing changes happening without notice
Step-by-Step Guide for SaaS
Follow these steps to research a new competitor effectively in saas (software as a service).
Gather basic company information
💡 In SaaS: Focus on industry-specific data sources and competitor behaviors unique to your market.
Analyze their product/service offering
💡 In SaaS: Focus on industry-specific data sources and competitor behaviors unique to your market.
Review pricing and business model
💡 In SaaS: Focus on industry-specific data sources and competitor behaviors unique to your market.
Understand their target market
💡 In SaaS: Focus on industry-specific data sources and competitor behaviors unique to your market.
Assess their go-to-market strategy
💡 In SaaS: Focus on industry-specific data sources and competitor behaviors unique to your market.
Evaluate their strengths and weaknesses
💡 In SaaS: Focus on industry-specific data sources and competitor behaviors unique to your market.
Determine threat level and response
💡 In SaaS: Focus on industry-specific data sources and competitor behaviors unique to your market.
What You'll Produce
This Guide for Other Industries
Automate CI for Your SaaS Team
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