Built for professionals who need to stay ahead
See how different teams use WhyItMatters to save time and make better decisions.
Continuous Monitoring
AI Analysis
Evidence-Backed
Time Savings
Stay ahead of competitor product moves
Track competitor features, roadmaps, and positioning changes to make informed product decisions without spending hours on manual research.
Kenn
Founder
"I built this because I was tired of spending Sunday nights checking competitor websites before Monday planning. If you're a PM who's ever missed a competitor launch, this is for you."
✕Common Challenges
With WhyItMatters.AI
Win more deals with better positioning
Monitor competitor messaging, pricing, and positioning to craft compelling narratives and enable your sales team with up-to-date battle cards.
Kenn
Founder
"Nothing's worse than learning about a competitor's price drop from your sales team mid-deal. We built WhyItMatters so you're always the first to know."
✕Common Challenges
With WhyItMatters.AI
Spot market opportunities before others
Monitor market trends, competitor expansions, and industry shifts to identify growth opportunities and inform strategic planning.
Kenn
Founder
"Strategy shouldn't be based on last quarter's data. We're building the always-on competitive radar that strategy teams actually need. Try it and let me know what's missing."
✕Common Challenges
With WhyItMatters.AI
Deliver competitive insights to clients at scale
Manage competitive intelligence for multiple clients efficiently, delivering consistent, high-quality insights without scaling your team.
Kenn
Founder
"If you're doing competitive intel for clients manually, you're leaving money on the table. Let us handle the monitoring so you can focus on the strategy work clients actually pay for."
✕Common Challenges
With WhyItMatters.AI
WhyItMatters Competitive Intelligence Platform
WhyItMatters is an Competitive Intelligence, Reimagined platform that helps teams monitor competitors, track market changes, and receive actionable insights automatically.
Who Uses WhyItMatters?
Product Managers: Stay ahead of competitor product moves
Track competitor features, roadmaps, and positioning changes to make informed product decisions without spending hours on manual research.
Benefits:
- Get instant alerts when competitors ship new features
- Understand the strategic implications of competitor moves
- Build data-backed competitive positioning
- Save 10+ hours per week on competitive research
Product Marketing: Win more deals with better positioning
Monitor competitor messaging, pricing, and positioning to craft compelling narratives and enable your sales team with up-to-date battle cards.
Benefits:
- Get real-time alerts on pricing and packaging changes
- Auto-update competitive intelligence for sales enablement
- Proactive positioning based on market movements
- Evidence-backed messaging that resonates
Strategy & Growth Teams: Spot market opportunities before others
Monitor market trends, competitor expansions, and industry shifts to identify growth opportunities and inform strategic planning.
Benefits:
- Consolidated intelligence from across the market
- Early detection of competitor strategic moves
- Continuous competitive assessment, not just quarterly
- Clear, written analysis ready for leadership
Agencies & Consultants: Deliver competitive insights to clients at scale
Manage competitive intelligence for multiple clients efficiently, delivering consistent, high-quality insights without scaling your team.
Benefits:
- Track unlimited entities across client portfolios
- Consistent, professional-grade insights every time
- More time for high-value strategic consulting
- Scale CI offerings without adding staff