What are industry benchmarks?

Industry benchmarks are standard performance metrics that represent typical or best-in-class performance within a specific industry. They help companies understand how they compare to peers.

Why are benchmarks important for competitive intelligence?

Benchmarks provide context for your competitive analysis. Understanding industry standards helps you identify where competitors excel or lag, and where opportunities exist.

How often are benchmarks updated?

We update our benchmark data annually and monitor for significant changes throughout the year. Our 2025 benchmarks reflect the latest industry performance data.

Industry Benchmarks 2025

Compare your performance against industry standards. Access benchmark data for marketing, sales, customer, and financial metrics across49+ industries.

Get Your Benchmarks Choose Industry

Benchmark Categories

marketing

Customer acquisition, conversion, and campaign performance

CACLTV:CACConversion Rate

sales

Revenue, pipeline, and sales productivity metrics

Win RateSales Cycle

customer

Satisfaction, retention, and lifetime value

Churn RateNPS

financial

Revenue, profitability, and efficiency ratios

Gross MarginRevenue Growth

digital

Website, email, and digital engagement metrics

Organic GrowthOpen Rate

Choose Your Industry

Access industry-specific benchmark data with percentiles and performance targets

SaaS

SaaS (Software as a Service) benchmarks

Fintech

Financial Technology benchmarks

E-commerce

E-commerce & Retail Tech benchmarks

Healthtech

Healthcare Technology benchmarks

Edtech

Education Technology benchmarks

Martech

Marketing Technology benchmarks

Cybersecurity

Cybersecurity benchmarks

DevTools

Developer Tools benchmarks

Consulting

Consulting & Professional Services benchmarks

Proptech

Real Estate Technology benchmarks

Logistics

Logistics & Supply Chain benchmarks

Insurance

Insurance & Insurtech benchmarks

HR Tech

HR Technology benchmarks

Legal Tech

Legal Technology benchmarks

Media

Media & Entertainment benchmarks

Travel

Travel & Hospitality benchmarks

Logistics

Logistics & Supply Chain benchmarks

AgTech

Agriculture & AgTech benchmarks

CleanTech

Sustainability & CleanTech benchmarks

PropTech

Construction & PropTech benchmarks

Food & Bev

Food & Beverage benchmarks

Sports/Fitness

Sports & Fitness benchmarks

Aerospace

Aerospace & Defense benchmarks

Nonprofit

Nonprofit & NGO benchmarks

GovTech

Government & GovTech benchmarks

Energy

Energy & Utilities benchmarks

Mining

Mining & Materials benchmarks

Consumer Tech

Consumer Electronics benchmarks

Pet Care

Pet Care & Veterinary benchmarks

Events

Events & Conferences benchmarks

Beauty

Beauty & Cosmetics benchmarks

Semiconductor

Semiconductor & Chip Manufacturing benchmarks

Aerospace

Aerospace & Aviation Technology benchmarks

Space Tech

Space Technology benchmarks

Defense Tech

Defense Technology benchmarks

Gaming

Video Gaming & Interactive Entertainment benchmarks

VR/AR

Virtual & Augmented Reality benchmarks

Robotics

Robotics & Automation benchmarks

Cleantech

Clean Technology & Sustainability benchmarks

Quantum

Quantum Computing benchmarks

CPG

Consumer Packaged Goods benchmarks

Pet Tech

Pet Technology & Services benchmarks

Crypto

Cryptocurrency & Blockchain benchmarks

Payments

Payments & Transaction Processing benchmarks

Mobility

Mobility & Transportation Technology benchmarks

AV

Autonomous Vehicles benchmarks

AgTech

Agricultural Technology benchmarks

ConTech

Construction Technology benchmarks

GovTech

Government Technology benchmarks

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