How to Research a New Competitor in Education Technology
Conduct thorough research on a new or emerging competitor entering your market. Learn industry-specific best practices for education technology companies.
Why This Matters for Edtech
Online learning platforms, LMS providers, and educational software.
Competitive Dynamics
Coursera vs Udemy, Canvas vs Blackboard, Duolingo vs Babbel
Industry Challenges
Content library expansion affecting competitive positioning, Pricing model experimentation (subscription vs per-course)
Step-by-Step Guide for Edtech
Follow these steps to research a new competitor effectively in education technology.
Gather basic company information
💡 In Edtech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Analyze their product/service offering
💡 In Edtech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Review pricing and business model
💡 In Edtech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Understand their target market
💡 In Edtech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Assess their go-to-market strategy
💡 In Edtech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Evaluate their strengths and weaknesses
💡 In Edtech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Determine threat level and response
💡 In Edtech: Focus on industry-specific data sources and competitor behaviors unique to your market.
What You'll Produce
This Guide for Other Industries
Automate CI for Your Edtech Team
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