How to Build a Competitive Intelligence Program in SaaS (Software as a Service)
Establish a systematic competitive intelligence program for your organization. Learn industry-specific best practices for saas (software as a service) companies.
Why This Matters for SaaS
Cloud-based software companies competing on features, pricing, and customer experience.
Competitive Dynamics
Salesforce vs HubSpot, Notion vs Coda, Slack vs Teams
Industry Challenges
Rapid feature development making competitive landscape hard to track, Pricing changes happening without notice
Step-by-Step Guide for SaaS
Follow these steps to build a competitive intelligence program effectively in saas (software as a service).
Define CI program goals and scope
💡 In SaaS: Focus on industry-specific data sources and competitor behaviors unique to your market.
Identify key competitors to track
💡 In SaaS: Focus on industry-specific data sources and competitor behaviors unique to your market.
Determine intelligence requirements by stakeholder
💡 In SaaS: Focus on industry-specific data sources and competitor behaviors unique to your market.
Select CI tools and processes
💡 In SaaS: Focus on industry-specific data sources and competitor behaviors unique to your market.
Create collection and analysis workflows
💡 In SaaS: Focus on industry-specific data sources and competitor behaviors unique to your market.
Establish distribution channels
💡 In SaaS: Focus on industry-specific data sources and competitor behaviors unique to your market.
Define metrics and reporting cadence
💡 In SaaS: Focus on industry-specific data sources and competitor behaviors unique to your market.
Train stakeholders on using CI
💡 In SaaS: Focus on industry-specific data sources and competitor behaviors unique to your market.
What You'll Produce
This Guide for Other Industries
Automate CI for Your SaaS Team
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