How to Build a Competitive Intelligence Program in E-commerce & Retail Tech
Establish a systematic competitive intelligence program for your organization. Learn industry-specific best practices for e-commerce & retail tech companies.
Why This Matters for E-commerce
Online retail platforms and commerce technology providers.
Competitive Dynamics
Shopify vs BigCommerce, Amazon vs Walmart, WooCommerce vs Magento
Industry Challenges
Constant pricing wars and promotional campaigns, Platform features evolving rapidly
Step-by-Step Guide for E-commerce
Follow these steps to build a competitive intelligence program effectively in e-commerce & retail tech.
Define CI program goals and scope
💡 In E-commerce: Focus on industry-specific data sources and competitor behaviors unique to your market.
Identify key competitors to track
💡 In E-commerce: Focus on industry-specific data sources and competitor behaviors unique to your market.
Determine intelligence requirements by stakeholder
💡 In E-commerce: Focus on industry-specific data sources and competitor behaviors unique to your market.
Select CI tools and processes
💡 In E-commerce: Focus on industry-specific data sources and competitor behaviors unique to your market.
Create collection and analysis workflows
💡 In E-commerce: Focus on industry-specific data sources and competitor behaviors unique to your market.
Establish distribution channels
💡 In E-commerce: Focus on industry-specific data sources and competitor behaviors unique to your market.
Define metrics and reporting cadence
💡 In E-commerce: Focus on industry-specific data sources and competitor behaviors unique to your market.
Train stakeholders on using CI
💡 In E-commerce: Focus on industry-specific data sources and competitor behaviors unique to your market.
What You'll Produce
This Guide for Other Industries
Automate CI for Your E-commerce Team
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