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Product Launch Checklist
Free
Interactive checklist with progress tracking
Product Launch Checklist
Track all essential tasks for a successful product launch. Click items to mark complete.
Launch Readiness
0%
Tasks Completed
0/36
Pre-Launch
0/5
Marketing
0/6
Sales
0/5
Customer
0/4
Technical
0/5
Launch
0/6
Post-Launch
0/5
Pre-Launch Preparation0/5
0/5
Define clear launch goals and success metrics
Finalize product features and freeze scope
Complete internal testing and QA
Set up analytics and tracking
Create launch timeline with milestones
Marketing & Content0/6
0/6
Write launch announcement blog post
Create social media content calendar
Design promotional graphics and videos
Prepare email campaigns for launch
Update website with new product pages
Create press kit and media materials
Sales Enablement0/5
0/5
Update pricing and packaging
Create sales deck and demo scripts
Train sales team on new features
Prepare objection handling guide
Set up lead capture and CRM workflows
Customer Support0/4
0/4
Create help documentation and FAQs
Train support team on new product
Set up support tickets and escalation paths
Prepare onboarding guides and tutorials
Technical Readiness0/5
0/5
Complete load testing and performance checks
Set up monitoring and alerting
Prepare rollback plan
Verify backup and recovery procedures
Complete security review
Launch Day0/6
0/6
Deploy to production
Publish launch blog post
Send launch emails
Post on social media channels
Submit to Product Hunt / directories
Notify press and influencers
Post-Launch0/5
0/5
Monitor metrics and user feedback
Address critical bugs immediately
Respond to comments and questions
Schedule launch retrospective
Document learnings for next launch
Launch Tips
Before Launch:
- • Set a hard deadline and work backwards
- • Do a soft launch with beta users first
- • Prepare for 10x expected traffic
- • Have team on standby for launch day
After Launch:
- • Respond to feedback within 24 hours
- • Track key metrics hourly on day 1
- • Celebrate wins with the team
- • Document everything for next time
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