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Customer Lifetime Value Calculator
Free
Calculate customer lifetime value with multiple models
Simple LTV (SaaS/Subscription)
Best for subscription businesses with recurring revenue. Uses ARPU and churn rate to estimate lifetime value.
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LTV Result
Customer Lifetime Value (LTV)
$2,000
Simple Method
Avg Customer Lifetime
20.0 months
Monthly Revenue
$100
LTV Formulas by Method
Simple (Subscription)
LTV = ARPU / Monthly Churn Rate
Traditional (Transactional)
LTV = (Avg Purchase × Frequency × Lifespan) × Margin
Cohort-Based
LTV = Sum of Revenue from Cohort Over Time
LTV:CAC Ratio
The LTV:CAC ratio measures how much value you get for each dollar spent acquiring customers.
<1:1
Losing money
1:1 - 3:1
Room to improve
>3:1
Healthy ratio
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