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Customer Acquisition Cost Calculator
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Calculate your customer acquisition cost from marketing and sales spend
Acquisition Costs (Monthly)
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CAC Analysis
Customer Acquisition Cost (CAC)
$850.00
High
Total Spend
$85,000
New Customers
100
Cost per Customer
$850.00
Cost Breakdown per Customer
Marketing$500.00 (59%)
Sales$300.00 (35%)
Tools & Software$50.00 (6%)
CAC Formula
CAC = (Marketing + Sales Costs) / New Customers
Include all costs directly related to acquiring customers: advertising, content creation, sales salaries, commissions, and tools.
How to Lower CAC
- 1Improve conversion rates at each funnel stage
- 2Invest in organic channels (SEO, content)
- 3Build referral programs
- 4Automate repetitive sales tasks
Industry CAC Benchmarks
B2B SaaS
$200-$500
SMB target
Enterprise SaaS
$5k-$20k
High-touch sales
E-commerce
$20-$100
Direct-to-consumer
Consumer Apps
$1-$10
Viral/freemium
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