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LTV:CAC Ratio Calculator
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Calculate and benchmark your LTV to CAC ratio
LTV:CAC Ratio Calculator
Lifetime Value (LTV) Inputs
Customer Acquisition Cost (CAC) Inputs
Customer Lifetime Value
$1.7K
Total revenue from average customer
Formula: ARPU × Lifespan × Gross Margin
Customer Acquisition Cost
$800.00
Cost to acquire one customer
Formula: (Marketing + Sales) / New Customers
LTV:CAC Ratio
2.10:1
Good
CAC Payback Period
11.4
months
Ratio Visualization
0:1 (Critical)1:12:13:1 (Ideal)5:1+
Insights & Recommendations
✓ Good: Healthy unit economics
- • Your business model is working
- • Consider scaling acquisition efforts
- • Continue optimizing both LTV and CAC
- • Monitor metrics monthly
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