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Go-To-Market Plan Template
Complete each section to build your go-to-market strategy. Click on tips for guidance.
Plan Completion0/8 sections
Product Overview
Target Market
Positioning & Messaging
Pricing Strategy
Distribution Channels
Marketing Plan
Success Metrics
Resources & Timeline
GTM Summary
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GTM Launch Framework
📋 Phase 1: Foundation
- • Define product & positioning
- • Identify target market
- • Set pricing strategy
- • Establish success metrics
🚀 Phase 2: Preparation
- • Build launch assets
- • Set up channels
- • Train sales team
- • Create content calendar
📈 Phase 3: Execution
- • Execute launch plan
- • Monitor metrics
- • Iterate based on feedback
- • Scale what works
GTM Best Practices
Do:
- ✅ Start with customer research
- ✅ Test messaging before launch
- ✅ Focus on one channel first
- ✅ Set realistic timelines
- ✅ Build launch day playbook
Don't:
- ❌ Launch without clear metrics
- ❌ Try to target everyone
- ❌ Skip competitive analysis
- ❌ Ignore post-launch follow-up
- ❌ Underestimate resource needs
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