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Churn Rate Calculator
Free
Calculate monthly and annual churn with revenue impact
Customer Churn Inputs
Track how many customers you're losing each month. This is the most common churn metric.
Churn Analysis
Monthly Customer Churn Rate
5.00%
Good
Retention Rate
95.0%
Ending Customers
950
Avg Lifetime
20 mo
Annual Churn
46.0%
Churn Formulas
Customer Churn Rate
(Customers Lost / Starting Customers) × 100
Gross Revenue Churn
(MRR Lost / Starting MRR) × 100
Net Revenue Churn
((MRR Lost - Expansion MRR) / Starting MRR) × 100
Industry Benchmarks
Excellent
<2%
Monthly churn
Average
3-7%
Monthly churn
Concerning
>10%
Monthly churn
Note: Enterprise SaaS typically has lower churn (1-2%) while SMB products often see higher rates (5-7%). B2C subscriptions can be even higher.
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