How to Create Competitive Positioning Strategy in SaaS (Software as a Service)
Develop a competitive positioning strategy that differentiates you from competitors. Learn industry-specific best practices for saas (software as a service) companies.
Why This Matters for SaaS
Cloud-based software companies competing on features, pricing, and customer experience.
Competitive Dynamics
Salesforce vs HubSpot, Notion vs Coda, Slack vs Teams
Industry Challenges
Rapid feature development making competitive landscape hard to track, Pricing changes happening without notice
Step-by-Step Guide for SaaS
Follow these steps to create competitive positioning strategy effectively in saas (software as a service).
Map the competitive landscape
💡 In SaaS: Focus on industry-specific data sources and competitor behaviors unique to your market.
Analyze competitor positioning
💡 In SaaS: Focus on industry-specific data sources and competitor behaviors unique to your market.
Identify your unique strengths
💡 In SaaS: Focus on industry-specific data sources and competitor behaviors unique to your market.
Define target customer segments
💡 In SaaS: Focus on industry-specific data sources and competitor behaviors unique to your market.
Develop positioning statement
💡 In SaaS: Focus on industry-specific data sources and competitor behaviors unique to your market.
Create supporting messaging
💡 In SaaS: Focus on industry-specific data sources and competitor behaviors unique to your market.
Validate with customers
💡 In SaaS: Focus on industry-specific data sources and competitor behaviors unique to your market.
Roll out across organization
💡 In SaaS: Focus on industry-specific data sources and competitor behaviors unique to your market.
What You'll Produce
This Guide for Other Industries
Automate CI for Your SaaS Team
WhyItMatters.AI helps saas (software as a service) companies track competitors, analyze markets, and win more deals. Start your free trial.