How to Create Competitive Positioning Strategy in Marketing Technology
Develop a competitive positioning strategy that differentiates you from competitors. Learn industry-specific best practices for marketing technology companies.
Why This Matters for Martech
Marketing automation, analytics, and advertising technology platforms.
Competitive Dynamics
HubSpot vs Marketo, Mailchimp vs Klaviyo, Google Ads vs Meta Ads
Industry Challenges
Rapid consolidation through acquisitions, Privacy regulations changing product capabilities
Step-by-Step Guide for Martech
Follow these steps to create competitive positioning strategy effectively in marketing technology.
Map the competitive landscape
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Analyze competitor positioning
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Identify your unique strengths
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Define target customer segments
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Develop positioning statement
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Create supporting messaging
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Validate with customers
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Roll out across organization
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
What You'll Produce
This Guide for Other Industries
Automate CI for Your Martech Team
WhyItMatters.AI helps marketing technology companies track competitors, analyze markets, and win more deals. Start your free trial.