How to Conduct Win/Loss Analysis in Healthcare Technology
Analyze won and lost deals to understand competitive dynamics and improve win rates. Learn industry-specific best practices for healthcare technology companies.
Why This Matters for Healthtech
Digital health, telemedicine, and healthcare software companies.
Competitive Dynamics
Teladoc vs Amwell, Epic vs Cerner, Oscar vs Clover
Industry Challenges
HIPAA compliance affecting feature development, Insurance partnership announcements changing market dynamics
Step-by-Step Guide for Healthtech
Follow these steps to conduct win/loss analysis effectively in healthcare technology.
Identify deals to analyze (won and lost)
💡 In Healthtech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Conduct interviews with buyers
💡 In Healthtech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Review CRM data and sales notes
💡 In Healthtech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Categorize reasons for wins and losses
💡 In Healthtech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Identify patterns by competitor
💡 In Healthtech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Extract actionable insights
💡 In Healthtech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Share findings with sales and product
💡 In Healthtech: Focus on industry-specific data sources and competitor behaviors unique to your market.
What You'll Produce
This Guide for Other Industries
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