How to Conduct Win/Loss Analysis in E-commerce & Retail Tech
Analyze won and lost deals to understand competitive dynamics and improve win rates. Learn industry-specific best practices for e-commerce & retail tech companies.
Why This Matters for E-commerce
Online retail platforms and commerce technology providers.
Competitive Dynamics
Shopify vs BigCommerce, Amazon vs Walmart, WooCommerce vs Magento
Industry Challenges
Constant pricing wars and promotional campaigns, Platform features evolving rapidly
Step-by-Step Guide for E-commerce
Follow these steps to conduct win/loss analysis effectively in e-commerce & retail tech.
Identify deals to analyze (won and lost)
💡 In E-commerce: Focus on industry-specific data sources and competitor behaviors unique to your market.
Conduct interviews with buyers
💡 In E-commerce: Focus on industry-specific data sources and competitor behaviors unique to your market.
Review CRM data and sales notes
💡 In E-commerce: Focus on industry-specific data sources and competitor behaviors unique to your market.
Categorize reasons for wins and losses
💡 In E-commerce: Focus on industry-specific data sources and competitor behaviors unique to your market.
Identify patterns by competitor
💡 In E-commerce: Focus on industry-specific data sources and competitor behaviors unique to your market.
Extract actionable insights
💡 In E-commerce: Focus on industry-specific data sources and competitor behaviors unique to your market.
Share findings with sales and product
💡 In E-commerce: Focus on industry-specific data sources and competitor behaviors unique to your market.
What You'll Produce
This Guide for Other Industries
Automate CI for Your E-commerce Team
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