How is Share of Voice (SOV) used in business?

Share of Voice (SOV) is used for: Brand health monitoring, Marketing effectiveness.

metrics

What is Share of Voice (SOV)?

A measure of a brand's visibility in the market relative to competitors.

Detailed Explanation

Share of voice (SOV) measures the proportion of total market attention or visibility that a brand captures compared to competitors. This can be measured across various channels including social media mentions, search visibility, advertising impressions, or media coverage. SOV is often used as a leading indicator of market share and brand awareness.

Real-World Examples

25% share of voice in social media conversations

SOV increase after PR campaign

Competitor SOV tracking dashboard

How It's Used

Brand health monitoring

Marketing effectiveness

PR measurement

Competitive positioning

Related Terms

Competitive Benchmarking

Comparing your company's performance and practices against competitors to identify gaps and best practices.

Market Share

The percentage of a market's total sales or revenue captured by a company.

Put Share of Voice (SOV) Into Practice

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