What is Market Share?
The percentage of a market's total sales or revenue captured by a company.
Detailed Explanation
Market share represents the portion of a market controlled by a particular company, measured by sales volume or revenue. Tracking market share against competitors is fundamental to competitive intelligence, as shifts in market share indicate competitive dynamics and the effectiveness of strategies. Market share can be measured overall or within specific segments.
Real-World Examples
Company holds 15% market share in CRM software
Gained 3 points of market share from competitor
Market share by customer segment
How It's Used
Strategic planning
Investor reporting
Competitive strategy
Goal setting
Related Terms
Market Intelligence
Information about a company's external market, including customers, competitors, and industry trends.
Competitive Benchmarking
Comparing your company's performance and practices against competitors to identify gaps and best practices.
Share of Voice (SOV)
A measure of a brand's visibility in the market relative to competitors.
Put Market Share Into Practice
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