What is Gap Analysis?
A method for comparing current state to desired state to identify gaps that need to be addressed.
Detailed Explanation
In competitive intelligence, gap analysis involves comparing your company's capabilities, features, or performance against competitors to identify areas where you fall short (gaps) or lead (advantages). This analysis helps prioritize investments and strategic initiatives by highlighting where improvement is needed to remain competitive or where you have opportunities to differentiate.
Real-World Examples
Feature gap analysis vs top competitors
Capability gap assessment
Market coverage gap analysis
How It's Used
Product roadmap prioritization
Strategic planning
Resource allocation
Differentiation strategy
Put Gap Analysis Into Practice
WhyItMatters.AI helps you apply competitive intelligence concepts with AI-powered monitoring, analysis, and insights.