How is Competitive Positioning used in business?

Competitive Positioning is used for: Marketing strategy, Brand development.

strategy

What is Competitive Positioning?

How a company differentiates itself from competitors in the minds of customers.

Detailed Explanation

Competitive positioning is the strategic process of establishing a distinct and valued place in the market relative to competitors. Effective positioning clearly communicates what makes a company different and why customers should choose them over alternatives. Positioning strategy is informed by competitive intelligence and requires ongoing refinement as the competitive landscape evolves.

Real-World Examples

Positioning as the easiest-to-use solution in the market

Premium positioning against low-cost competitors

Category creation positioning

How It's Used

Marketing strategy

Brand development

Product positioning

Sales messaging

Related Terms

Competitive Advantage

A condition or circumstance that puts a company in a favorable position over competitors.

Differentiation

The process of distinguishing a product or service from competitors to make it more attractive.

Put Competitive Positioning Into Practice

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