How is Battlecard used in business?

Battlecard is used for: Sales call preparation, Competitive deal strategy.

deliverables

What is Battlecard?

A sales enablement document providing competitive insights and talking points for specific competitors.

Detailed Explanation

A competitive battlecard is a sales enablement document that equips sales representatives with the information they need to compete against a specific competitor. Battlecards typically include competitor overview, strengths and weaknesses, common objections and responses, differentiators, proof points, and discovery questions. Effective battlecards are concise, actionable, and regularly updated.

Real-World Examples

One-page competitor battlecard for sales

Competitive quick reference guide

Objection handling cheat sheet

How It's Used

Sales call preparation

Competitive deal strategy

Objection handling

Sales training

Related Terms

Competitive Positioning

How a company differentiates itself from competitors in the minds of customers.

Sales Enablement

The process of providing sales teams with the content, tools, and information they need to sell effectively.

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