All Free Tools
Unit Economics Calculator
Free
Revenue per unit, cost per unit, contribution margin
Unit Economics Calculator
Revenue Inputs
Upsells, cross-sells over lifetime
Cost Inputs
Gross Margin
79.8%
$79/month
Net LTV
$2.0K
Gross: $2.1K
LTV:CAC Ratio
10.07:1
Target: 3:1 or higher
CAC Payback
2.5 mo
Target: < 12 months
Unit Economics Health: Excellent
Profit per customer: $1.8K
Total Cost per Customer
$370
Customer Lifetime Breakdown
Lifetime Revenue
Base Revenue
$2376
Expansion Revenue
$238
Total Revenue
$2.6K
Lifetime Costs
CAC
$200
Onboarding
$50
Total COGS
$480
Total Support
$120
Total Cost per Customer$370
Net Profit per Customer$1.8K
Revenue ($2.6K) - Costs ($850)
SaaS Benchmarks
LTV:CAC Ratio
Excellent≥ 3:1
Good2:1 - 3:1
Acceptable1:1 - 2:1
Poor< 1:1
CAC Payback
Excellent< 6 months
Good6-12 months
Acceptable12-18 months
Poor> 18 months
Gross Margin
Excellent≥ 80%
Good70-80%
Acceptable50-70%
Poor< 50%
Want Automated Competitive Intelligence?
Stop manually calculating metrics. Get AI-powered insights delivered automatically.