What are the key benchmarks for SaaS (Software as a Service)?

Key SaaS benchmarks include Customer Acquisition Cost (CAC), Net Promoter Score (NPS), conversion rates, and customer lifetime value. Performance varies by company size and segment.

How do I compare my metrics to SaaS benchmarks?

Compare your metrics against industry medians. If you're below median, identify improvement opportunities. If above, you're outperforming peers. WhyItMatters.AI helps track and benchmark your performance.

Why are industry-specific benchmarks important?

Generic benchmarks can be misleading. SaaS (Software as a Service) has unique dynamics that affect metrics. Industry-specific benchmarks provide relevant context for your performance.

Industry Benchmarks2025

SaaS (Software as a Service) Benchmarks

Compare your performance against saas (software as a service) industry standards. Get benchmark data for marketing, sales, customer, and financial metrics.

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Metrics Tracked

marketing Benchmarks

Metric	Low	Median	High	Elite
CAC Customer Acquisition Cost (CAC)	$300	$700	$1,500	$150
LTV:CAC LTV:CAC Ratio	2x	3.5x	6x	8x
Conversion Rate Website Conversion Rate	2%	4%	7%	12%

sales Benchmarks

Metric	Low	Median	High	Elite	Direction
Win Rate Sales Win Rate	20%	30%	45%	60%
Sales Cycle Average Sales Cycle Length	84	40	21	7

customer Benchmarks

Metric	Low	Median	High	Elite	Direction
Churn Rate Customer Churn Rate	8%	5%	2%	0.5%
NPS Net Promoter Score (NPS)	20	40	55	70

financial Benchmarks

Metric	Low	Median	High	Elite	Direction
Gross Margin Gross Margin	65%	75%	85%	92%
Revenue Growth Revenue Growth Rate (YoY)	15%	40%	80%	150%

digital Benchmarks

Metric	Low	Median	High	Elite	Direction
Organic Growth Organic Traffic Growth (YoY)	10%	30%	70%	150%
Open Rate Email Open Rate	15%	25%	38%	52%

Benchmarks for Other Industries

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WhyItMatters.AI helps you monitor competitive metrics and benchmark against saas (software as a service) industry standards.

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