digitalE-commerce
Email Open Rate in E-commerce & Retail Tech
The percentage of email recipients who open an email.
E-commerce Open Rate Benchmarks
Low
10%
25th percentile
Median
18%
50th percentile
High
30%
75th percentile
Elite
45%
Top 10%
Promotional fatigue common
Higher is better
What Affects Open Rate?
Subject line quality
Sender reputation
List quality and segmentation
Send timing
Personalization
Email frequency
How to Improve Open Rate
1
A/B test subject lines
2
Segment your email list
3
Personalize sender and content
4
Optimize send timing
5
Monitor competitor email strategies
6
Maintain list hygiene
Open Rate in Other Industries
Track Your Open Rate Automatically
WhyItMatters.AI helps you monitor competitive metrics and benchmark against e-commerce & retail tech industry standards.