customerE-commerce
Customer Churn Rate in E-commerce & Retail Tech
The percentage of customers who stop using your product or service in a given period.
E-commerce Churn Rate Benchmarks
Low
30%
25th percentile
Median
20%
50th percentile
High
10%
75th percentile
Elite
5%
Top 10%
Repeat purchase rate inverse
Lower is better
What Affects Churn Rate?
Product-market fit
Customer success effectiveness
Competitive alternatives
Pricing relative to value
Onboarding quality
Feature development
How to Improve Churn Rate
1
Improve onboarding experience
2
Build customer success programs
3
Monitor competitive threats to customers
4
Collect and act on feedback
5
Develop sticky features
6
Price for value delivered
Churn Rate in Other Industries
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