How to Monitor Competitor News & Press Releases
Track competitor news mentions, press releases, and media coverage to stay informed on strategic moves.
Tools Needed
- Google Alerts
- WhyItMatters.AI
- Mention
- Meltwater
Deliverables
- News digests
- Competitor activity timeline
- Strategic move analysis
Stakeholders
- Leadership
- Strategy
- Marketing
- Sales
Step-by-Step Guide
Follow these steps to successfully monitor competitor news & press releases.
Set up Google Alerts for competitor names
Monitor competitor newsrooms and press pages
Track industry news sources
Monitor social media mentions
Categorize news by type (funding, partnerships, leadership, etc.)
Assess strategic implications
Distribute relevant news to stakeholders
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