How to Create Competitive Intelligence Dashboard in Marketing Technology
Build a dashboard that provides real-time visibility into competitive intelligence. Learn industry-specific best practices for marketing technology companies.
Why This Matters for Martech
Marketing automation, analytics, and advertising technology platforms.
Competitive Dynamics
HubSpot vs Marketo, Mailchimp vs Klaviyo, Google Ads vs Meta Ads
Industry Challenges
Rapid consolidation through acquisitions, Privacy regulations changing product capabilities
Step-by-Step Guide for Martech
Follow these steps to create competitive intelligence dashboard effectively in marketing technology.
Define dashboard metrics and KPIs
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Identify data sources and integrations
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Design dashboard layout and views
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Build automated data pipelines
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Create visualizations and reports
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Set up alerts and notifications
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Train stakeholders on dashboard use
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
What You'll Produce
This Guide for Other Industries
Automate CI for Your Martech Team
WhyItMatters.AI helps marketing technology companies track competitors, analyze markets, and win more deals. Start your free trial.