How to Conduct Competitive Landscape Analysis in Marketing Technology
Create a comprehensive analysis of the competitive landscape in your market. Learn industry-specific best practices for marketing technology companies.
Why This Matters for Martech
Marketing automation, analytics, and advertising technology platforms.
Competitive Dynamics
HubSpot vs Marketo, Mailchimp vs Klaviyo, Google Ads vs Meta Ads
Industry Challenges
Rapid consolidation through acquisitions, Privacy regulations changing product capabilities
Step-by-Step Guide for Martech
Follow these steps to conduct competitive landscape analysis effectively in marketing technology.
Define market boundaries and scope
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Identify all relevant competitors
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Categorize competitors by type and tier
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Analyze each competitor's positioning
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Map competitive dynamics and relationships
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Identify market trends affecting competition
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Synthesize into landscape overview
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
What You'll Produce
This Guide for Other Industries
Automate CI for Your Martech Team
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