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How to Benchmark Against Competitors
Benchmark your company's performance against competitors across key metrics.
1-2 weeks
Quarterly or bi-annual
Tools Needed
- WhyItMatters.AI
- Industry reports
- Analyst data
- Internal analytics
Deliverables
- Benchmarking report
- Gap analysis
- Performance targets
Stakeholders
- Leadership
- Strategy
- Marketing
- Product
Step-by-Step Guide
Follow these steps to successfully benchmark against competitors.
1
Identify benchmarking dimensions
2
Gather internal performance data
3
Collect competitor data where available
4
Normalize data for comparison
5
Analyze gaps and advantages
6
Identify improvement opportunities
7
Set targets based on benchmarks
💡 Pro Tip: Automate with WhyItMatters.AI
WhyItMatters.AI can automate many of these steps, saving you hours of manual work each week. Our AI-powered platform handles data collection, analysis, and reporting.
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