How to Analyze Competitor Positioning
Analyze how competitors position themselves in the market, including messaging, value propositions, and target audiences.
Tools Needed
- WhyItMatters.AI
- Positioning canvases
- Competitive matrices
Deliverables
- Positioning map
- Messaging analysis
- Differentiation opportunities
Stakeholders
- Product Marketing
- Marketing
- Sales
- Leadership
Step-by-Step Guide
Follow these steps to successfully analyze competitor positioning.
Review competitor homepage messaging
Analyze taglines and value propositions
Identify target audience signals
Map positioning on competitive dimensions
Compare against your positioning
Identify differentiation opportunities
Document positioning in competitive profiles
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WhyItMatters.AI can automate many of these steps, saving you hours of manual work each week. Our AI-powered platform handles data collection, analysis, and reporting.
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Learn how to analyze competitor positioning for your specific industry
Related How-To Guides
Continue building your CI capabilities with these related guides
How to Analyze Competitor Messaging
Deep dive into competitor messaging across channels to understand their communication strategy and key themes.
strategyHow to Identify Competitive Gaps & Opportunities
Identify gaps in the competitive landscape that represent opportunities for differentiation.
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