How to Analyze Competitor Content Strategy
Analyze competitor content marketing strategy including topics, formats, channels, and performance.
Tools Needed
- BuzzSumo
- Ahrefs
- SEMrush
- WhyItMatters.AI
Deliverables
- Content audit report
- Topic gap analysis
- Content strategy recommendations
Stakeholders
- Content Marketing
- Marketing
- SEO
Step-by-Step Guide
Follow these steps to successfully analyze competitor content strategy.
Audit competitor content inventory
Categorize content by type and topic
Analyze publishing frequency and cadence
Identify high-performing content
Map content to buyer journey stages
Identify content gaps and opportunities
Benchmark against your content strategy
💡 Pro Tip: Automate with WhyItMatters.AI
WhyItMatters.AI can automate many of these steps, saving you hours of manual work each week. Our AI-powered platform handles data collection, analysis, and reporting.
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Related How-To Guides
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