What is Win Rate?
The percentage of competitive deals won out of total competitive deals closed.
Detailed Explanation
Win rate is a key metric measuring the percentage of competitive opportunities that result in a win. In competitive intelligence, win rate is often tracked by competitor to understand which competitors you win against most frequently and where you struggle. Improving win rate against specific competitors is a common goal for CI programs and sales enablement efforts.
Real-World Examples
45% win rate against Competitor A
Win rate improvement from 40% to 55% after CI program
Win rate by competitor segment
How It's Used
CI program ROI measurement
Sales performance tracking
Competitive strategy evaluation
Battlecard effectiveness
Put Win Rate Into Practice
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