What is Primary Research?
Original research collected directly from sources through interviews, surveys, or direct observation.
Detailed Explanation
Primary research in competitive intelligence involves collecting original data directly from sources. This includes customer interviews, win/loss analysis, trade show intelligence, expert networks, and direct competitor interactions. Primary research typically yields unique, high-value insights not available from public sources, though it requires more time and resources to conduct.
Real-World Examples
Customer interviews about competitor products
Trade show competitive intelligence gathering
Expert network consultations
How It's Used
Deep competitive understanding
Win/loss analysis
Market validation
Product research
Put Primary Research Into Practice
WhyItMatters.AI helps you apply competitive intelligence concepts with AI-powered monitoring, analysis, and insights.