What is Business Intelligence (BI)?
Technologies and practices for collecting, analyzing, and presenting internal business data for decision-making.
Detailed Explanation
Business intelligence (BI) refers to the technologies, applications, and practices for the collection, integration, analysis, and presentation of business information. BI focuses primarily on internal data—sales figures, operational metrics, financial performance—to support better business decision-making. While CI focuses on external competitive data, BI and CI often work together to provide a complete picture.
Real-World Examples
Sales dashboards showing performance by region
Financial reporting and forecasting
Operational efficiency metrics
How It's Used
Performance monitoring and reporting
Trend analysis and forecasting
Operational optimization
Executive decision support
Put Business Intelligence (BI) Into Practice
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