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Value Chain Analysis
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Map primary and support activities for competitive advantage
Value Chain Analysis
100%
Total Cost
5.8
Avg Value Add
3
Strong Advantages
Value Chain Overview
SUPPORT ACTIVITIES
Firm Infrastructure
5%
Human Resource Management
5%
Technology Development
5%
Procurement
5%
Inbound Logistics
10% | 5/10
Operations
30% | 7/10
Outbound Logistics
10% | 5/10
Marketing & Sales
20% | 8/10
Service
10% | 6/10
MARGIN
Primary Activities
Inbound LogisticsModerate
Receiving, storing, and distributing inputs
10%
5
OperationsStrong
Transforming inputs into the final product
30%
7
Outbound LogisticsModerate
Distributing the final product
10%
5
Marketing & SalesStrong
Attracting and acquiring customers
20%
8
ServiceModerate
Post-sale customer support
10%
6
Support Activities
Firm InfrastructureModerate
General management, planning, finance, legal
5%
4
Human Resource ManagementModerate
Recruiting, training, compensation
5%
5
Technology DevelopmentStrong
R&D, process improvement, product design
5%
8
ProcurementWeak
Purchasing inputs and resources
5%
4
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