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Competitive Positioning Map
Free
2x2 matrix builder to plot competitors on custom axes
Competitive Positioning Map
Low Price / High Quality
High Price / High Quality
Low Price / Low Quality
High Price / Low Quality
Price →
Quality →
Y
Your Product ⭐
C
Competitor A
C
Competitor B
Drag competitors to reposition them on the map
Competitors
You
High-High
(70, 80)Low-High
(30, 60)High-Low
(80, 40)Quadrant Analysis
High Quality / Low Price
Premium value position
Competitor A
High Quality / High Price
Premium price & quality
Your Product
Low Quality / Low Price
Budget option
Low Quality / High Price
Overpriced risk zone
Competitor B
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