All Free Tools
Ansoff Growth Matrix
Free
Plan growth strategies across products and markets
Ansoff Growth Matrix
Plan your growth strategy across products and markets
0 Initiatives
Existing Products
New Products
Existing Markets
Market Penetration
Existing Products → Existing Markets
Low Risk
Grow market share with current products in existing markets
Examples:
Increase marketing
Loyalty programs
Competitive pricing
Sales promotions
Product Development
New Products → Existing Markets
Medium Risk
Develop new products for your existing customer base
Examples:
New features
Product extensions
New versions
Complementary products
New Markets
Market Development
Existing Products → New Markets
Medium Risk
Enter new markets with your existing products
Examples:
Geographic expansion
New segments
New channels
New use cases
Diversification
New Products → New Markets
High Risk
Launch new products in new markets (highest risk)
Examples:
Related diversification
Unrelated diversification
Acquisitions
Joint ventures
Risk Spectrum
Low RiskHigh Risk
Market PenetrationProduct/Market DevelopmentDiversification
Want Automated Competitive Intelligence?
Stop manually calculating metrics. Get AI-powered insights delivered automatically.