salesE-commerce
Average Sales Cycle Length in E-commerce & Retail Tech
The average time from first contact to closed deal.
E-commerce Sales Cycle Benchmarks
Low
7
25th percentile
Median
1
50th percentile
High
0.5
75th percentile
Elite
0.1
Top 10%
Impulse purchases common
Lower is better
What Affects Sales Cycle?
Deal size and complexity
Number of decision makers
Procurement process maturity
Competition in deals
Sales process efficiency
Buyer urgency
How to Improve Sales Cycle
1
Qualify deals faster and better
2
Provide competitive differentiation early
3
Enable champions with competitive content
4
Address objections proactively
5
Create urgency with value
6
Streamline procurement process
Sales Cycle in Other Industries
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WhyItMatters.AI helps you monitor competitive metrics and benchmark against e-commerce & retail tech industry standards.